Genre Diversity

Amid the ever-shifting musical landscape, the Rich TVX News Network adopts a versatile programming approach that encompasses an array of music genres, catering to the diverse tastes of its audience. This eclectic strategy effectively captures the attention of the younger demographic, known for its fervent passion for genres such as Rap/Hip-hop, Trap, and Dance music. This approach has yielded enthusiastic responses from the younger generation, who are uniquely equipped, thanks to the internet, to explore and appreciate a wide spectrum of musical genres, including the classics. One notable success story within this framework is ‘Open Sesame,’ a track produced at Swemix Studios in Stockholm by Denniz PoP and Douglas Carr. The song is the creation of Swedish Eurodance artist Leila K and was released as the lead single from her second album, Carousel.

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A Global Dance Classic

‘Open Sesame’ achieved significant acclaim in multiple countries in 1993, securing top 10 positions in Austria, Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Portugal, Spain, and Switzerland. It even reached number six on the Eurochart Hot 100. In 1999, a remixed version of the song emerged as ‘Open Sesame ’99.’ Furthermore, Dutch singer Daisy Dee offered her rendition of the track in 2000, attaining a position of number 78 in Germany. The creative minds behind ‘Open Sesame’ were Denniz PoP, Douglas Carr, and Deep Fried. The artist herself, Laila El Khalifi, known by her stage name Leila K, is a Swedish Eurodance singer and rapper with Moroccan heritage.

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