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Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

Apr 17, 2025Balkans ArchiveArchive: Balkans (Pre-2026)New York Edition
In 30 seconds
  • While languages sometimes create unnecessary division between nations, there are things about being human that do not change.
  • Everyone bears within them the inclination of an indwelling hero.
  • Like Professor Jeffrey Sonnenfeld , Steven Tian, and their dedicated team of researchers at the Chief Executive Leadership Institute at the Yale School of Management, the graduate business school of Yale University in New Haven, Connecticut.
Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

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Yale School Of Management: Air Serbia End Ups On The “List Of Shame”

NEW YORK (RichTVX.com) — This Rich TVX News Network bulletin focuses on heroism by which American society finds a way to speak of their realities in being human. While languages sometimes create unnecessary division between nations, there are things about being human that do not change. Everyone bears within them the inclination of an indwelling hero. Like Professor Jeffrey Sonnenfeld, Steven Tian, and their dedicated team of researchers at the Chief Executive Leadership Institute at the Yale School of Management, the graduate business school of Yale University in New Haven, Connecticut. When asked Serbia’s charismatic opposition leader, Nikola Sandulović, to define the word hero, the President of Republican Party Serbia described it as follows: “Being a hero means doing something while you’re saving someone else.” In the following we are striving to describe something priceless, precious and the best of human behaviour that appear at the heart of American efforts to protect children in war in Ukraine. The Yale School of Management has set a new standard. Yale University Professor Jeffrey Sonnenfeld published the “list of shame” – a list of companies for which money is more important than decency and social solidarity. The situation depicted by these examples profoundly threatens and challenges mankind. It challenges those of us who want to show how our lives can be meaningful, and how decency and social solidarity can be true, in face of the tyrannous Russian systems of disorder. But the excess of suffering in the Ukraine also threatens and challenges our very ethicity. Unless resistance to suffering is at the center and core of our ethics. Now that you have a sense of what a force for good is about, you can see that the “list of shame” by the Yale School of Management is an historic precedent, a warning to all dictators and rogue companies all over the world who unscrupulously exploit the misery of millions in Ukraine for personal gain. The “list of shame” includes now also the Serbian carrier Air Serbia, the flag carrier of Serbia. The company’s headquarters is located in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport. The airline was formerly known as Jat Airways until it was renamed and rebranded in 2013. Many of the shameful Air Serbia flights to Moscow in the last weeks were diverted back to Belgrade following its departures after bombs were reported on board. It followed a series of similar false threats issued throughout last week in an apparent show of displeasure at the airline’s ongoing operations to Russia. Serbia’s dictator Aleksandar Vučić recently said that the threats are being orchestrated by foreign secret services. Serbia is now the only country in Europe that has said it will not impose sanctions on Russia. Air Serbia has blocked access to its website in Ukraine, and lied to the whole world that it has reduced its operations to Moscow from fifteen to eight per week following criticism it was profiting from the ongoing war in Ukraine. This criticism of Air Serbia is deserved. There’s no doubt that the Serbian carrier has failed the world that it’s supposed to be serving. By publishing a list of shame, consumers and investors around the world are now able to see the real face of Air Serbia. Make no mistake about it. It will not make them change course and stop flying Russia. Shame on you Air Serbia! President Sandulović has welcomed the initiative of the Yale School of Management. In this context, we especially want to thank Yale School of Management.

Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

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Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

Yale University Professor Jeffrey Sonnenfeld Published The “List Of Shame”

Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

Statement By President Nikola Sandulović

“The fact that the prestigious American university Yale has put Air Serbia on the blacklist of the USA, along with all other companies in the world that still do business with the regime of Vladimir Putin, gives me a lot of positive directions and conclusions. These are the right moves of the American central political power, from which much is now expected in Serbia, and from me personally. Many people know that Yale University itself is the cradle of all past, present, and future rulers in the world and advocates of the defense of the free democratic world, then this gives special weight in the prestigious and very important World and American politics and in the financial and military circles of power. Their decision is not changeable, and any serious politician who needs to know where the configuration of World and American power comes from would be seriously concerned about their decision, which in my opinion is only an overture to greater deserved sanctions against the regime in Serbia. I fully support their decision and at the same time call on all world and democratically recognized politicians and governments in the world to follow the example set by Yale University. The decision of Yale University to put Air Serbia on the US blacklist should be to shoot a sharp start for everyone in the world to take the same position and same decision on sanctions on Air Serbia and the kleptocratic-autocratic-pro-Russian regime in Serbia,” said Nikola Sandulović, the President of Republican Party Serbia.

Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

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Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'

Yale School Of Management And Professor Jeffrey Sonnenfeld

Jeffrey Sonnenfeld is the Lester Crown Professor in the Practice of Management at Yale School of Management, and Senior Associate Dean for Leadership Studies. Sonnenfeld is best known as the founder and CEO of Chief Executive Leadership Institute (CELI), affiliated with Yale University.[1] Sonnenfeld has advised thousands of CEOs as well as multiple U.S. Presidents and nominees from both parties, including Joseph Biden, Donald Trump, and Bill Clinton as a conduit between top business and political leaders.[2] In addition to convening regular CEO conferences, in the immediate aftermath of the 2020 United States presidential election and the 2021 United States Capitol attack, Sonnenfeld convened top executives for several high-level, off-the-record discussions to plan the collective response from the business community.[3] He is the first academician to have rung the opening bells of both the New York Stock Exchange and the Nasdaq Stock Exchange, having done so 10 times.[4] The Yale School of Management (also known as Yale SOM) is the graduate business school of Yale University in New Haven, Connecticut. The School awards the Master of Business Administration (MBA), MBA for Executives (EMBA), Master of Advanced Management (MAM), Master’s Degree in Systemic Risk (SR), Master’s Degree in Global Business & Society (GBS), Master’s Degree in Asset Management (AM),[5] and Ph.D. degrees, as well as joint degrees with nine other graduate programs at Yale University. As of August 2021, 666 students were enrolled in its MBA program, 134 in the EMBA program, 70 in the MAM program, 32 in the Master of Global Business Studies program, 11 in the Master of Systemic Risk program, 56 students in the Master of Asset Management Program, and 59 in the PhD program; 122 students were pursuing joint degrees. The School has 90 full-time faculty members, and the dean is Kerwin Kofi Charles. The School conducts education and research in leadership, behavioral economics, operations management, marketing, entrepreneurship, organizational behavior, and other areas. The EMBA program offers focused study in healthcare, asset management, or sustainability. The School also offers semester-long student exchange programs with HEC Paris, IESE, the London School of Economics, the National University of Singapore Business School, and Tsinghua University. Students may also propose a quarter- or semester-long exchange program with any of the 25 other schools of the Global Network for Advanced Management.

Yale School Of Management: Air Serbia End Ups On The 'List Of Shame'
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