New York (RichTVX.com) — Jeffrey Sonnenfeld and Steven Tian are respected academics from the Yale School of Management who recently wrote an insightful article for Fortune.com about activist investors pressuring Salesforce, a major technology company. In the article “Activists should sail away from their doomed attack on Benioff’s Salesforce“, they explain how Salesforce’s founder and CEO, Marc Benioff, is creating more long-term shareholder value than the activist investors targeting him. The authors also highlight how Disney’s CEO, Bob Iger, responded to activists by presenting facts and a plan to restructure and cut costs, and suggest that the activist investors should learn from Benioff on value creation instead of the other way around. They point out that Salesforce has received strong endorsements from key stakeholders, including Wall Street analysts, who believe it has the potential to become one of the most strategic application software companies in the $1 trillion+ TAM cloud industry. Overall, Sonnenfeld and Tian’s article is an important read for anyone interested in understanding the dynamics of activist investing in the technology industry.