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Abba´s comeback set in motion by the ambitions of a number of greedy and vain money-grubbing no-soul-music industry moguls

This Is Why The World Doesn’t Need Abba

We love pop music - but we can't stand Abba

This Is Why The World Doesn’t Need Abba

NEW YORK ( – Corporate greed is nothing new to the music industry. These days some people tell us that the stories about Abba´s comeback are false nostalgia. We don’t think that is so, but we do know that the kind of music group that is perfect for one person may not be good for another, just remember the Swedish House Mafia. The music companies caused their own downfall. No wonder, the population bulge produced by the postwar baby boom continue to make that generation the prime target for the music industry. Abba is releasing its first new music in four decades, which had been set in motion by the ambitions of a number of greedy and vain money-grubbing no-soul-music industry moguls, along with a concert performance that will see the “The Winner Takes It All” quartet going entirely digital, but Abba’s most hectic years are behind them. In some respects, they are on the threshold of the final phase of their adventure. It’s no surprise that people don’t like Abba. We love pop music – but we can’t stand Abba is the slogan of the day, as the image of two happily singing couples, who were subjected to an almost hysterical admiration, is not valid anymore anyway. Where is the innovation of the music industry? The bitter truth is that the music industry has lost track of technological development. The fed up stupidity is expressed only in anticipation of the next streaming royalty statement. And these vain music managers who are in love with themselves are supposed to save the great music artists out there?

ABBA – Don’t Shut Me Down (Lyric Video)

Bored To Death Once In Retirement

Imagine you’re the boss of an international record company. The last few years have been depressing ones for you, so what are you going to do? Bingo, you get the glorious idea to bring an old band back. Wow, what a brilliant idea. It shocked us to see how many music industry moguls with such ideas get bored to death once in retirement. Millions of pensions also no longer help, because our super music managers are finally confronted with themselves and their ideas. The never-ending need for new publicity pictures and photographs to be used on their record releases also meant that Abba didn’t exactly look like they wanted to project a groovy pop image, but no one was in any doubt that behind the glitter there is a dark side, as a virtual version of the band will begin a series of concerts in London next year, a very amusing or pathetic spectacle depending on the view. Abba has been creating the holographic live show, using motion capture and other techniques. “We took a break in the spring of 1982 and now we’ve decided it’s time to end it,” ABBA said in a statement. After all, the music industry is a business, and in business you go for “whatever the market will bear.” It seems, the music industry chose Abba to stand in for everything that’s wrong with the music industry. How uncool is that?

ABBA – I Still Have Faith In You

What The Hell?

It Will Be A Good Year, Especially For The Greedy Corporate Music Industry

There was something pathetic in this concentration, but as this summer nears its end, much is changing for Abba and those around them. It´s a serious year for the COVID-19 pandemic, too, with the corporate music industry rearing its ugly head. Reviewers and commentators felt that the record company tried to capitalise on the COVID-19 pandemic. Music artists have seen some tough times this year, with covid restrictions and other financial problems taking their toll. But it will be a good year, especially for the greedy corporate music industry. As the legend says, the planned Abba show spurred the making of the album, which features the new songs “I Still Have Faith in You” and “Don’t Shut Me Down.” One news article even claimed that the lyrics of “Don’t Shut Me Down” were branded somewhat one-dimensional and tasteless portrayal of “Artificial Intelligence”. ABBA calls it “the strangest and most spectacular concert you could ever dream of.” “We’re going to be able to sit back in an audience and watch our digital selves perform our songs,” the group’s statement said. “Weird and wonderful! But even as a whole new generation of fans is gooing to discover Abba’s music, they have continued to remain rather shadowy, and secretive music group, but who exactly is Abba?

ABBA Voyage – LIVE


Some say the music industry uses offensive language, and satanism, to promote sales of their records to you. But no, that is already too complicated for them. The answer is much simpler, it`s just greed. After all, the credulity of their fans, their willingness to be perturbed and mystified, and even the Abba’s story is not that cool, its a story which is not begging to be told. It doesn’t offer captivating plot elements. When the world at large became aware of Abba after they won the Eurovision Song Contest with ‘Waterloo’ in 1974, all four members had been recording artists for the best part of ten years; some reaching domestic fame, others with almost no commercial success at all. The result is that during the first years of ABBA’s career, most pictures show the group dressed-up and in make-up, all smiles – no doubt – but not many so genuine. Certainly, most of those photos captured the essence of ABBA’s public image, and many of the most-hated pictures of ABBA can be found among them. It should be noted, however, that ABBA did continue to have major commercial success all over the world, but who the hell is interested to hear that in the post pandemic world? Do people have no other worries?