The Kubera Principle

Yale Professor Jeffrey Sonnenfeld Is Revolutionizing The Way We Think

Transforming Social Responsibility Into Social Innovation

Yale Professor Jeffrey Sonnenfeld Is Revolutionizing The Way We Think

NEW YORK (RichTVX.com) — Yale professor Jeffrey Sonnenfeld declares a new era, one in which companies profit from driving social change. He offers guidance for creating economic value through positive social change. It’s all about making social change work and in turn staying relevant. He writes that the Business Roundtable, an American corporate lobby group, updated its 2019 “Statement of the Purpose of a Corporation”. It emphasised that shareholders, employees, customers, suppliers and communities depend on each other for success. Jeffrey Sonnenfeld is transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Doing good is not antithetical to doing well. Yet certain Republican politicians attack executives who speak up on social issues—attempting to cancel voices they disagree with, even while lamenting “cancel culture”—and press state pension funds to retaliate against firms supporting goals pertaining to environmental, social and governance (ESG) aims. Read more.

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Jeffrey Sonnenfeld

Jeffrey Sonnenfeld is the Lester Crown Professor in the Practice of Management at Yale School of Management, and Senior Associate Dean for Leadership Studies. Sonnenfeld is best known as the founder and CEO of Chief Executive Leadership Institute (CELI), affiliated with Yale University.[1]

Sonnenfeld has advised thousands of CEOs as well as multiple U.S. Presidents and nominees from both parties, including Joseph Biden, Donald Trump, and Bill Clinton as a conduit between top business and political leaders.[2] In addition to convening regular CEO conferences, in the immediate aftermath of the 2020 United States presidential election and the 2021 United States Capitol attack, Sonnenfeld convened top executives for several high-level, off-the-record discussions to plan the collective response from the business community.[3] He is the first academician to have rung the opening bells of both the New York Stock Exchange and the Nasdaq Stock Exchange, having done so 10 times.[4] Amidst the 2022 Russian invasion of Ukraine, Sonnenfeld was involved in efforts to encourage multinational businesses to exit Russia through the Yale CELI List of Companies.