The Sheikh Who Built Dubai Into A Brand Synonymous With Superlatives

NEW YORK / DUBAI (RichTVX.com) – His Highness Sheikh Mohammed bin Rashid Al Maktoum is the man everyone talks about, the Larger-Then-Life Ruler of Dubai. The capital of the emirate is the eponymous city. It is located in the Arabian Desert on the coast of the Persian Gulf. The story of Dubai has been told many times. It is a fascinating tale, and full of superlatives. His Highness Sheikh Mohammed bin Rashid Al Maktoum transformed Dubai into top business hub of the Middle East. He is very passionate about moving forward and is the best known and admired leader in the Middle East. He has been responsible for the creation and growth of a number of businesses and economic assets of Dubai, with a number held by two companies under his ownership, Dubai World and Dubai Holding.

This is the Story of the Ruler whose visions have reshaped the world. His Highness Sheikh Mohammed bin Rashid Al Maktoum created a brand for Dubai that is synonymous with superlatives. Dubai´s position as the leading regional city is confirmed for many consecutive years already as the number one city in the Middle East and MENA region.

“They say that luck smiled at Dubai; I say that when they want to undermine and devalue your efforts, they attribute your success to luck” – His Highness Sheikh Mohammed bin Rashid Al Maktoum

He is the Vice President and Prime Minister of the United Arab Emirates, and ruler of the Emirate of Dubai. He is responsible for the growth of Dubai into a global city, as well as the launch of a number of major enterprises including Emirates Airline. His Highness Sheikh Mohammed bin Rashid Al Maktoum is a recognised poet in his native Arabic, and shares a close and friendly relationship with Mohammed bin Zayed Al Nahyan, the Crown Prince of the Emirate of Abu Dhabi, and the Deputy Supreme Commander of the UAE Armed Forces.

The Vision For The Future

Dubai has established itself as a bridge between East and West, served by more than 125 shipping lines, linked via 150 Airlines to over
220 global destinations, and with more than 200 nationalities living in Dubai. His Highness Sheikh Mohammed bin Rashid Al Maktoum´s aim is to diversify Dubai´s economy and reduce the emirate´s dependence on oil. As for tourism, the city of Dubai attracts more international tourists then New York, and Dubai International Airport surpassed London Heathrow as the busiest international air hub in the world, already many years ago.

Leadership Vision

Ten years ago, His Highness Sheikh Mohammed bin Rashid Al Maktoum opened Burj Khalifa, the world’s tallest building. It forms the centre of the $20 billion downtown Dubai development of mixed use towers, buildings, and retail outlets. The development is also home to the world’s largest shopping mall by total area in the world, The Dubai Mall.

Dubai has become the Middle East’s defining tourist destination, and have enjoyed a sustained boom. Dubai is the home to five-star resorts and sandy beaches, with an undoubted air of glamor.

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